Great idea
Bring me the idea, the problem, or the thing that isn’t quite working yet.
Let’s make something great together.
Explore for more
↓
What can you expect working with me?
Besides a straight-talking coworker who’s actually fun to work with?
I’ve been doing this for 25+ years.
Long enough to have seen plenty of expensive mistakes — and to recognise quite a few before they happen.
Experience
25+ years leaves a few useful scars.
I’ve worked across product, UX/UI, web, communication and the messy spaces between them.
I can move from the big question to the actual interface without handing the problem to someone else.
I’ve probably seen a version of your problem before.
How I work
No theatre required.
I ask questions.
I challenge assumptions.
I make things, not just recommendations.
I’ll tell you when I think we’re solving the wrong problem.
And I expect you to challenge me back.
Good ideas win. And you know what? They don’t even have to be mine.
The whole thing has to make sense.
If you've been paying attention — and I know you have, since you're still reading. The bottom line is this:
UX, marketing and brand may have different people, budgets and meetings. Your customer doesn't care. To them, it's one product.
01
Interface
The interface should make the next step obvious.
02
Communication
The words should make the product easy to understand.
03
Brand
The brand should make the right promise before anyone clicks anything.
The interface, the words and the brand are all telling the same story.
Product storytelling makes that story clear — and the next step obvious.
The quality of our guitars is tangible.
Making that same quality tangible online was not simple.
The bar was set high — and kept high.
Today, that craftsmanship is perceptible digitally.
We’ve worked together for over twenty years — and continue to do so.
CEO, Ruokangas Guitars
I have worked with Junnu for several years.
He is not only talented, but also a deeply committed designer.
At the core of his work is an ability to think from the customer’s perspective with exceptional breadth.
Through that, he is able to develop service design solutions that are both effective and sustainable.
Junnu is a flexible, versatile, and intuitive designer, and I can warmly recommend him for a wide range of projects.
Anu Rautanen
Co-founder, Coleaders Community
I’ve had the pleasure of working with Junnu across many different projects over the past 15 years — both as a colleague and as a client.
He always seeks to understand deeply how customers think, where real value is created, and what we are actually trying to achieve.
To do that, he is unafraid to challenge assumptions and willing to confront realities with honesty.
Junnu is a visual storyteller, and his execution has consistently been close to flawless.
Tuomo Sihvola
Agile Coach, Here & Now Consulting
We’ve worked with Junnu for several years and developed a strong shared understanding.
He understands what we are trying to achieve — and translates it into structure.
The long-term impact is visible in how clearly our services are presented and how customers respond.
Suvi Rekola
CEO, Riihimäen Tilitoimisto
Let's make it make sense
You probably already know where things are getting complicated.
The longer you work around it, the more it becomes part of the product.
Let's fix it.
Based in Finland. I work with product teams across the country — especially in Southern Finland and Kanta-Häme — and remotely with teams elsewhere in Europe.
About me.