Logo Design
A professional logo design is a smart investment that establishes your brand identity, creates a strong first impression and sets you apart from competitors. I will craft a unique, memorable logo that strengthens customer loyalty and increases your visibility. Your brand deserves a professional logo that you can be proud for a long time.
These three features together create a logo that is easily recognizable, scalable and meaningful to your brand:
1. Simplicity
A good logo is simple and easily recognizable. It does not contain too many details or elements that could confuse the viewer or make the logo difficult to remember.
2. Scalable
A good logo can be modified for various purposes and is used in the company's different communication channels. It works in both small and large sizes and is easily adaptable to different backgrounds.
3. Meaningful
A good logo describes the story or message of a company or brand and is meaningful to those it is intended for. It is a visual expression of the company's or brand's values and goals.
Reveal and reach the customer behind the data
Custobar is a customer data platform that helps marketers improve their marketing efforts by providing them with a more complete and accurate view of their customers. It does this by collecting and consolidating customer data from various sources, such as online and offline sales, customer interactions, and demographic information.
The company's customer is an entrepreneur or a highly educated marketing professional working in marketing automation.
Zero-effort contract management
Zefort is dedicated to making contract management as easy as possible. We’re a team of business, development, design and customer success professionals, eager to make your work more efficient.
Zefort stands for "Zero Effort".
We can build a world where elderlies can age safe and connected in the digital society
We are living the most social time in the history of mankind. Despite all the great technology, the situation for the elderly is bad. We have not been able to involve them. We are so close but still so far away and blind to the true well-being of a loved one. Oulumo builds solutions for elderlies that are easy to use even if the elderly have disabilities. Their client is often a relative, who is worried about their parents.
Oulumo apps
Lumo helps you to keep in touch with your nearest and dearest when you are not able to visit them as often as you would like. People can use the videophone to ask the wellbeing of your loved one whenever they feel need to.
Combined with the Luna alarm wristband, it helps to give you a sense of security and comfort.
These logos are ment to work both as an icon in the device, and in marketing materials.
A photo Journalist App
Scoopshot was an award-winning app whose idea was to help journalists get photos directly from the scene. Everyone has a camera in their pocket these days and there are always people where the news is happening. The application gave anyone the opportunity to sell their own photo for newspaper editorial. The best photographers even made tens of thousands thanks to the app!
Scoopshot wanted the company to look professional, youthful, colorful and active. Scoopshot's customers were early adopters and the press.
Handmade Guitars from Finland
Ruokangas Guitars is an internationally recognized instrument manufacturer. Ruokanka's guitars are considered the best hand-made instruments in the world. Ruokangas has been my client since 2000 and one of the first projects was to renew their logo. The logo is based on Juha's lastname and its characteristic letter R is used as an icon throughout his marketing materials.
Valve Pickup for the Guitar!
Valvebucker is the world's first tube microphone for guitar developed by Ruokangas Guitars. The logo icon is used as a cockade on the microphone.
Aitohuolto
Cars are often thought to belong almost exclusively to the world of men. My client wanted their brand to invite women too. The brand wants to stand out by being youthful, relaxed and approachable.
The concept of Aitohuolto is the same as in barbershops. The employee is an entrepreneur for whom Aitohuolto offers a customer base, maintenance facilities, hardware, software, spare parts network and of course the brand.
Jointu Revolution
More and more Finnish organizations - public and private - are looking for new improved ways to run their companies. An operating models, which radically implement the idea of a more equal, non-hierarchical community.
They wanted organicity and dynamism from the brand look. The colors were hoped to embody strength, stability, reliability and experience.
What prevents us from doing our job better?
Traditional management paradigm is getting outdated. It fails to support collaboration and innovation in today’s complex and dynamic world. We need new thinking, new structures, new culture and new behavior – new ways to organize around work.
Prominda wanted the brand to be positive, determined and active.
What Did You Think of Your Vacation?
Tripsay was a service for passionate travelers who want to get travel tips and recommendations from friends and like-minded travelers, as well as share their own experiences with others.
The brand look was expected to have a relaxed attitude, colorfulness and "Indian Jones" adventurer-like joy.
The right words for the right place
Brief: "no-nonsens but with a small funny twist. The logo could be quite simple, even just plain text. Adjectives: stylish, practical but with fun and a twinkle in the corner of the eye, some twist".
Ditto is a small but spicy communication powerhouse that offers writing, translation, language maintenance and clear language services as well as other services related to organizational communication.
Producer, recording artist & musician
Jani Autero is a producer, gig mixer and audio equipment expert from Vantaa. He is also my bandmate and it was only natural that he make a recognizable logo for his company.
