Work with me
Bring me the thing that isn’t quite working yet.
I’m Junnu Vuorela, an independent product and UX designer with more than 25 years of experience. I help companies work out what they are really building, offering or trying to say. Then I turn those decisions into something people can understand and use.
- Hourly rate
- €95 + VAT
- I work with
- Founders, business owners, marketing leads, product and development teams, and agencies. Directly, or as part of your team.
- Based in
- Finland, mostly Southern Finland and Kanta-Häme. Remotely with teams elsewhere in Europe.
Which of these sounds like you?
01 · Where most of my work starts
The visible work is design. The real work is finding the decision that comes first.
Clarity and direction
For a new or existing product, service, company or website that isn’t clear enough to design properly yet. A website redesign may turn out to be a positioning question. A product problem may turn out to be about how the service is structured. It is cheaper to find that out before anything gets built.
Paid phase
The clarification phase is paid work. It is often where the most important decisions are made.
- Product and service clarification
- Positioning and key messages
- Offer and content structure
- UX and communication reviews
- Customer journeys and information architecture
- Priorities and direction
- Clarification phases before larger projects
What it can turn into
A clearer product or service · New positioning and messaging · A new or improved brand · A website or landing page · An app interface · A prototype · A campaign · A video · Some combination of these
“He always seeks to understand deeply how customers think, where real value is created, and what we are actually trying to achieve. To do that, he is unafraid to challenge assumptions.”
02 · Making it real
A narrow proposition and a broad toolbox
Once the direction is clear, I can make what it needs. You work with one person who was there when the decisions were made, and who takes responsibility for the result.
Websites and web services
From focused landing pages to complete websites and web-based services.
- WordPress websites and redesigns
- Improvements to existing websites
- WooCommerce webshops
- Online courses and LMS platforms
- Landing pages and campaign sites
- Forms, systems and integrations
- Front-end implementation
Hosting: I don’t sell hosting myself. Zoner is my hosting partner, and I can help arrange the setup and the technical handover.
“He understands what we are trying to achieve — and translates it into structure.”
Digital products and prototypes
For teams designing or improving something people need to use.
- Web and mobile application UI
- UX and user flows
- Information architecture
- Interaction design
- Clickable prototypes
- AI-assisted working prototypes
- Front-end implementation
- Improvements to existing products
Working prototypes: an idea you can see, click and test before the full development investment.
“He creates strong user experiences while understanding business priorities and constraints.”
Startup brands and launches
For early-stage companies that need to look credible and be understood when they talk to customers and investors.
- Positioning and core message
- Visual identity
- Tone of voice
- Launch website or landing page
- Pitch and presentation materials
- Campaign concepts and launch assets
Made so that your own team can take the brand over as the company grows. This is launch work for young companies, not corporate rebranding programmes.
Video and visual content
One more way to make a company, product or service easier to understand.
- Company introduction videos
- Product and service videos
- Tutorials and training videos
- Filming and editing
- Screen demonstrations
- Campaign and social media versions
- Supporting visual and motion content
“Junnu is a visual storyteller, and his execution has consistently been close to flawless.”
03 · Ways to start
You don’t have to pick the deliverable first
These aren’t fixed-price packages. They are ways to begin, and many projects move through more than one.
-
01
Review what already exists
For a product, website, interface, brand or message that isn’t doing its job.
-
02
Clarify before building
For a new product, service, company or larger redesign where the right solution isn’t obvious yet.
-
03
Design and make it real
Once the direction is clear: the interface, message, identity, website, prototype, campaign or video it needs.
-
04
Keep improving it
Experienced product, design and communication support, without hiring another full-time person.
How it’s billed
€95 + VAT / hour
Most work is billed hourly at €95 + VAT. Before each phase, I estimate the work and agree on what we are trying to resolve. I report the hours as the work progresses, so you know what has been used, where the project stands and what comes next. If the scope changes, we discuss it before the work expands.
- 01The work is split into phases you can follow
- 02Each phase starts with an estimate
- 03Hours are reported as the work goes on
- 04The next phase is agreed before it begins
Strategic clarification and productisation are paid work. I can take responsibility for the whole project, handle one defined part of it, or join your existing product team, development team or agency.
“We’ve worked together for over twenty years — and continue to do so.”
04 · What I’m like to work with
25+ years leaves a few useful scars.
I’ll ask awkward questions, challenge assumptions, and tell you when I think something isn’t working. I expect the same from you.
The most expensive meeting is the one everyone leaves agreeing. Your time costs too much to spend it nodding at each other. It’s also more fun this way. Nobody laughs much around someone they have to be careful with.
05 · Questions
What people ask before they hire me
What does it cost?
Most work is billed hourly at €95 + VAT. Before each phase I estimate the hours, so you know the expected cost before the work begins, and I report the hours as we go.
Why is the clarification phase paid?
Because that is often where the most important decisions are made. A website redesign can turn out to be a positioning or service-structure project. That work needs its own time instead of disappearing into the price of a few pages.
Can you handle the whole website?
Yes: structure, content, design, the build and launch. If you already have a writer, developer or photographer, I can work with them instead.
Can you improve an existing website instead of rebuilding it?
Often, yes, and it is usually the cheaper route. If I think the site needs rebuilding, I’ll explain why.
Do you build WordPress and WooCommerce sites?
Yes. WordPress websites and redesigns, and WooCommerce webshops.
Can you build an online course or LMS platform?
Yes. Online courses and LMS platforms are part of my web work.
Do you provide hosting?
I don’t sell hosting myself. I work with Zoner and can help arrange the right hosting setup and take care of the technical handover.
Do you also write the content?
Yes. That can mean marketing copy, UX writing, microcopy, user guidance, content structure or editing what you already have. I can also define tone of voice and writing guidance for AI-assisted content. For smaller, clearly scoped projects, I can handle localisation too.
Can I hire you for only one part of a project?
Yes. A review, a prototype, the key messages, the copy for a few pages. You don’t need to hand over the whole project.
Do you work with agencies and internal teams?
Yes. I can join your product team, development team or agency, or work directly with you.
How long does a project take?
That depends too much on the project to give you a useful answer here. If you want an estimate, book a free 15-minute call and I can usually give you a realistic first view of the scope and schedule.
How soon can we start?
For larger projects, a realistic start is often around 2–3 weeks after first contact. That usually gives me time to get active client work into a stable phase — and gives you time to gather materials, align internally and prepare the project properly. Send me a message and I’ll tell you what the current situation looks like.
06 · Get in touch
You don’t need a finished brief.
Tell me what you are trying to build, fix or explain. Rough is fine.
What happens next
- 01
I read it and reply
Usually by the next working day, with a few questions and an honest view of whether I’m the right person.
- 02
We talk it through
A call or a meeting to work out what needs to become clear, and what a sensible first phase would be.
- 03
You get an estimate for that phase
What we’re trying to resolve and roughly how many hours it takes. Then you decide.
Junnu Vuorela
Based in Finland. I work with product teams across the country — especially in Southern Finland and Kanta-Häme — and remotely with teams elsewhere in Europe. About me